start your transformation with us

start your transformation with us

what we build

servicebydesign builds the system underneath the tools. businesses are adopting AI, but most don't have a system for it. we design and deploy solutions leveraging modern technology focusing on your existing stack. our vision is enhancement and enablement of your current team and system. not software bolted on. structure built in.

the team

the people who design and build your system.

01

Siddarth Datla

Founder & CEO

Sid is founder and CEO of our company. He is a leader in AI enablement. He graduated from Northwestern University with a BA in Economics and BS in Biomedical Sciences.

01

Siddarth Datla

Founder & CEO

Sid is founder and CEO of our company. He is a leader in AI enablement. He graduated from Northwestern University with a BA in Economics and BS in Biomedical Sciences.

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02

Slav Sinitsyn

CFO

Slav brings a decade in analytics, finance, and data engineering. A former CPA and Analytics Engineer Manager, he holds a Masters of Accounting from the University of Kansas.

02

Slav Sinitsyn

CFO

Slav brings a decade in analytics, finance, and data engineering. A former CPA and Analytics Engineer Manager, he holds a Masters of Accounting from the University of Kansas.

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03

Shikhar Tomur

Chief Growth Officer

Shikhar is an entrepreneur and board-certified plastic surgeon, with a residency at the University of Kansas Medical Center and a fellowship in aesthetic surgery at UT Southwestern.

03

Shikhar Tomur

Chief Growth Officer

Shikhar is an entrepreneur and board-certified plastic surgeon, with a residency at the University of Kansas Medical Center and a fellowship in aesthetic surgery at UT Southwestern.

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04

Sameer Datla

Chief Growth Officer

Sam has extensive experience in M&A. He graduated from Northwestern University with a BA in Economics and MMSS. He holds a Kellog Certificate in Financial Economics.

04

Sameer Datla

Chief Growth Officer

Sam has extensive experience in M&A. He graduated from Northwestern University with a BA in Economics and MMSS. He holds a Kellog Certificate in Financial Economics.

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05

Daniel Zhang

Lead Systems Architect

Daniel brings 8+ years as a Software Engineer focused on product and core platform infrastructure. He holds a Computer Science degree from the University of Illinois Urbana-Champaign.

05

Daniel Zhang

Lead Systems Architect

Daniel brings 8+ years as a Software Engineer focused on product and core platform infrastructure. He holds a Computer Science degree from the University of Illinois Urbana-Champaign.

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06

David Sterling

COO

Dave is an entrepreneur as well as a board-certified plastic surgeon. He completed his residency at the University of Kansas Medical Center.

06

David Sterling

COO

Dave is an entrepreneur as well as a board-certified plastic surgeon. He completed his residency at the University of Kansas Medical Center.

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let’s talk

tell us what you’re running and where the busywork is — we’ll take it from there.

©2026 servicebydesign

©2026 servicebydesign

©2026 servicebydesign